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Investigating Advertising Tactics: Class Activity

  • Alcohol Module
  • Climate Schools logo - orange
Year: Year 7–8, Year 9–10
Targeted Drugs:

Developers

Climate Schools was developed by researchers formerly based at the National Drug and Alcohol Research Centre (NDARC), School of Psychiatry, and the NHMRC Centre of Research Excellence in Mental Health and Substance Use at UNSW Sydney, and currently based at the Matilda Centre for Research in Mental Health and Substance Use at the University of Sydney, Australia. See Climate Schools.

Format

Class Discussion.

Preparation

Familiarity with a few common television commercials:

Activity

Discussion topic: Discuss with the class some common advertisements they see on television and what tactics have been used to try and sell the product. Try to analyse some adverts, the worksheet from this lesson could be used as a basis for this discussion.

Optional:  To ensure everyone is familiar with an advert under discussion you may want to show a recording of some TV adverts for the whole class to view - YouTube can be a good source for this. The optional worksheet for this activity is attached below.

Benefits

  • Understanding of how the media and advertising influence the community influence personal attitudes, beliefs, decisions and behaviours.

Evidence Base

Secondary teachers reviewed this and other Climate School activities, with 92.3% rating these activities as good or very good. This particular activity was among the most popular activities selected for implementation by teachers.

The benefits of implementing individual activities from the Climate schools has not been examined. The benefits of implementing the entire 6 session Climate schools program has been supported by multiple research studies, see Climate Schools: Alcohol Module.

Page last reviewed: 8 May 2019.